For Content Creators on TikTok, Instagram and YouTube
Complete your profile, connect your social channels, select relevant interests, choose what style of content you make as per selections offered and keep your location updated. Businesses are more likely to invite creators with active profiles, strong engagement, and clear niches. Once you have at least one confirmed vlog creation confirmed by a business on BBP you will be accredited with a 'proven on BBP' badge that encourages more businesses to collaborate with you.
You'll receive the campaign details, including what the business is offering, any content requirements, deadlines, and booking instructions. Simply attend, create authentic content, publish it within the agreed timeframe, and send the business the links to the posts made.
Businesses rely on creators honouring their commitments. Missing an agreed visit without notice may affect your creator rating, reduce future invitations, and could lead to temporary account restrictions.
No. BBP is designed for local creators of all sizes. Businesses often value relevance, authenticity, and engagement more than follower numbers. A creator with 2,000 highly engaged local followers can sometimes deliver better results than an account with 100,000 inactive followers.
Opportunities range from complimentary meals, hotel stays, gym memberships and experiences through to paid collaborations, product gifting and long-term partnerships with local brands.
Businesses can search creators by location, interests, audience size, content style, and previous ratings. Maintaining a professional profile and producing high-quality content increases your chances of being selected.
Businesses can leave feedback after a collaboration. Consistently delivering good content, turning up on time, and communicating professionally helps build your reputation and unlock more opportunities.
For Business
Sponsored ads interrupt people. Creator content feels like a recommendation from someone your audience already follows and trusts. Local creators often achieve stronger engagement, more authentic conversations, and better conversion than traditional ads because their audiences actively care about their lifestyle choices and recommendations.
Local creators have highly relevant audiences living, working, and spending money in your area. Their followers are the exact people most likely to visit your restaurant, gym, salon, hotel, event, or store. Rather than broadcasting to thousands of strangers, you're reaching potential customers who can actually become regular visitors.
BBP gives businesses access to dozens of creators for a fraction of the cost of agencies, large influencer campaigns, or ongoing paid advertising. Many collaborations can also be partially or fully exchanged through experiences, services, products, or hospitality, reducing cash costs while still generating high-quality content and exposure.
The annual package is designed for businesses that want creator marketing to become an ongoing growth channel rather than a one-off experiment. It provides access to unlimited campaigns, multiple creator collaborations throughout the year, significantly lower acquisition costs, and a constant stream of fresh social content for your own marketing.
The best briefs are simple and clear. Tell creators:
- What experience you're offering
- Your key selling points
- What type of content you'd like created
- Whether posting is required or optional
- Any deadlines
- Important hashtags or account tags
- Any restrictions or guidelines
Creators perform best when given direction but also enough freedom to produce content in their own style.
Bigger isn't always better. Smaller creators often have stronger engagement, more trusted relationships with followers, and lower invitation fees. Larger creators provide greater reach and brand awareness. Many businesses achieve the best results by combining a few larger creators with several highly engaged local micro-creators.
Consistency usually outperforms one big promotion. Several creators posting over a period of weeks can create repeated exposure, multiple viewpoints, and ongoing conversations about your business. A series of creator visits often generates better long-term results than relying on a single high-profile collaboration.
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